Popular culture has heralded the timely arrival of a new cleaner-cut but no less masculine maverick. You'd have to be living on pluto to not have noticed the Mad Men obsession sweeping the globe. An aesthetic delight, the men of Madison avenue look as sharp as their well-travelled tongues. The success of the show is, in part, attributable to the early 60s style it advocates that is so very popular right now. Not only this, these smooth yankees have come about just in time for, or perhaps as a result of, the grooming renaissance gripping hold of the city's achinigly hip, and I'm not talking about the broads. The cool metro inhabitants of New York and London are finding themselves less likely to sport an unkempt face of grizzle than matching a trimmed moustache with their dapper attire. A traditional barber isn't just for the boys of Brick Lane, oh no, the yo-pro's next door in the City are looking smoother than ever too.
So whilst NYC has Williamsburg, East London plays host to Ted's Grooming Room, an old-style establishment that manages to attract men with a growing interest in hair maintenance without compromising their masculinity. Ted's tagline 'For gents who like things trim and proper', and for ladies too I'll say.
http://www.tedsgroomingroom.com/
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